About Us

Eleanor Smith, CEO

Eleanor is a marketing and business development professional with over 20 years of experience, specializing in the growth of professional services firms. Her expertise lies in attracting new business, expanding client relationships, and enhancing national visibility through tailored, industry-specific strategies. Known for her strategic insight, Eleanor excels in crafting both individual business development plans as well as comprehensive, firm-wide marketing plans that drive sustained growth.

In her role as Chief Client Officer at an AmLaw 100 firm, Eleanor led a team of over 50 professionals dedicated to executing marketing, communications, and revenue-generating activities. Previously, as Managing Director of the healthcare practice at the nation's fourth-largest health law firm, she developed and implemented initiatives focused on delivering exceptional client service. Her deep specialization spans professional services, legal, healthcare, and private equity sectors, positioning her as a leader in strategic planning, prospecting, client conversion and client-centric solutions.

Craig Gilliam, COO

Craig is an accomplished entrepreneur and executive with a history of building high-performing teams and leading ventures across multiple industries, including technology, finance, wholesale, and operations. His career is marked by a keen focus on innovation, product development, and market disruption, which has consistently driven revenue growth in the companies he has both founded and advised. Craig’s dedication to creating operational efficiencies has proven instrumental in positioning his ventures and those of his partners for long-term success, making him a leader in shaping effective business strategies.

Craig's work includes identifying, connecting, and fostering lasting strategic partnerships that transform companies through M&A opportunities, joint ventures, and other creative solutions. He also has the unique ability to optimize organizational processes. His expertise allows businesses to unlock potential by streamlining operations and enhancing productivity. Craig’s approach not only strengthens internal efficiencies but also creates lasting value.